| title | description | icon |
|---|---|---|
Glossary |
Glossary of terms used widely in social media marketing. |
book-open |
The process of collecting and analyzing data to gain insights into user behavior, engagement, and performance of social media posts.
A set of tools and protocols that allow different software applications to communicate with each other, enabling integration with various social media platforms.
A method of comparing two versions of a webpage or app against each other to determine which one performs better.
Data and analysis about the demographics, interests, and behaviors of your social media audience.
A link from one website to another, important for SEO and driving traffic.
Comparing your social media performance metrics to industry standards or competitors to gauge success.
The percentage of visitors who navigate away from a site after viewing only one page, used as a metric to gauge the effectiveness of content.
The practice of tracking mentions of a brand, product, or service across social media and other online platforms to manage reputation and engagement.
A prompt that encourages users to take a specific action, such as "Click Here" or "Learn More".
A coordinated series of social media posts, ads, or content designed to achieve a specific goal.
The ratio of users who click on a link to the number of total users who view an ad or a post, used to measure the effectiveness of online campaigns.
A scheduling tool that outlines the dates and times for publishing specific content on social media platforms.
The percentage of users who take a desired action, such as making a purchase or signing up for a newsletter, out of the total number of visitors.
A system for managing a company’s interactions with current and potential customers, often integrated with social media tools.
A user interface that provides an overview of key metrics and performance indicators related to social media activity and campaigns.
Statistical data relating to the population and particular groups within it, used to understand the audience and tailor content accordingly.
The level of interaction between users and social media content, including likes, comments, shares, and clicks.
A metric that measures the amount of interaction (likes, shares, comments) a post receives relative to the number of followers or views.
The increase in the number of followers on a social media account over a specified period.
The number of times an ad or post is shown to the same user within a specific time period.
Adding geographical identification metadata to posts, photos, and videos to specify location.
A keyword or phrase preceded by the pound sign (#) used to categorize and discover content on social media platforms.
The number of times a post or ad is displayed to users, regardless of whether it is clicked or not.
An individual with a significant following on social media who can impact their audience's opinions and behaviors.
A measurable value that indicates how effectively a company is achieving key business objectives, such as engagement rates or follower growth.
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Instances where a brand, user, or hashtag is referenced on social media platforms, used to gauge brand visibility and engagement.
Quantitative measures used to track and assess the status of specific business processes, such as likes, shares, and comments.
Paid ads that match the look, feel, and function of the media format in which they appear, making them less intrusive and more engaging.
The number of people who see your content without paid promotion, reflecting the natural visibility and engagement of posts.
The process of planning and arranging content to be published on social media platforms at predetermined times.
An online advertising model where advertisers pay a fee each time one of their ads is clicked, commonly used in social media marketing.
The total number of unique users who see a post or ad on social media, indicating the extent of content distribution.
A performance measure used to evaluate the efficiency of an investment, calculated by dividing the net profit by the cost of the investment.
The process of dividing a target audience into smaller, more defined categories based on various criteria, such as demographics or behavior.
The use of natural language processing and other data analysis techniques to determine the emotional tone behind social media mentions and comments.
The use of social media platforms to promote products or services, engage with the audience, and drive traffic to a website.
A specific group of people identified as the intended recipient of an advertisement or message, based on demographic, psychographic, and behavioral characteristics.
The number of visitors to a website or social media page, often analyzed to understand user behavior and content effectiveness.
Content created by users rather than brands, often used in marketing to increase engagement and authenticity.
A tool that condenses long URLs into shorter, more manageable links, often used to track clicks and engagement on social media.
Content that rapidly spreads across the internet, often through social media shares and engagement, due to its highly engaging or shareable nature.
An online seminar or presentation conducted over the internet, often used for marketing, education, or training purposes.
The use of technology to automate repetitive tasks and processes, improving efficiency and consistency in social media management.