diff --git a/README.md b/README.md
index d5be08c..c75e99c 100644
--- a/README.md
+++ b/README.md
@@ -37,6 +37,7 @@ It is important to set the proper --schema parameter to load the data into the r
 
     python manage.py tenant_command loaddata --schema=localhost bakeup/shop/fixtures/demo_point_of_sale.json
     python manage.py tenant_command loaddata --schema=localhost bakeup/users/fixtures/demo_users.json
+    python manage.py tenant_command loaddata --schema=localhost bakeup/users/fixtures/groups.json
     python manage.py tenant_command loaddata --schema=localhost bakeup/workshop/fixtures/demo_categories.json
     python manage.py tenant_command loaddata --schema=localhost bakeup/workshop/fixtures/demo_products.json
 
diff --git a/bakeup/pages/management/commands/create_initial_wagtail_pages.py b/bakeup/pages/management/commands/setup_tenant.py
similarity index 72%
rename from bakeup/pages/management/commands/create_initial_wagtail_pages.py
rename to bakeup/pages/management/commands/setup_tenant.py
index f2ae0bb..f8f2e8b 100644
--- a/bakeup/pages/management/commands/create_initial_wagtail_pages.py
+++ b/bakeup/pages/management/commands/setup_tenant.py
@@ -1,5 +1,8 @@
+import getpass
 from pathlib import Path
 
+from django.conf import settings
+from django.contrib.auth.models import Group
 from django.contrib.contenttypes.models import ContentType
 from django.core.files import File
 from django.core.management.base import BaseCommand
@@ -9,14 +12,20 @@
 from wagtail.models import Page, Site
 from wagtailmenus.conf import settings as wagtailmenu_settings
 
+from bakeup.core.models import RegistrationFieldOption
+from bakeup.newsletter.models import Audience
 from bakeup.pages.models import ContentPage, ShopPage
+from bakeup.users.models import User
 
 APP_DIR = Path(__file__).resolve().parent.parent.parent
 FIXTURES_DIR = APP_DIR.joinpath("fixtures")
 
 
 class Command(InteractiveTenantOption, BaseCommand):
-    help = "Creates initial pages for the wagtail site"
+    help = (
+        "Setup default data for tenant. Includes creating pages and menus, adding a"
+        " user and default settings."
+    )
 
     def _boolean_input(self, question, default=None):
         self.stdout.write(f"{question} ", ending="")
@@ -245,7 +254,77 @@ def handle(self, *args, **options):
             # finally, create the menus
             self._create_main_menu()
             self._create_flat_menus()
+            self.stdout.write(
+                self.style.SUCCESS("All pages created for tenant {}".format(tenant))
+            )
+        do_account = self._boolean_input(
+            "Would you like to create an baker account? [y/N]",
+            default=True,
+        )
+        if do_account:
+            # create a user
+            username = input("Username: ")
+            password = getpass.getpass()
+            email = input("Email: ")
+            first_name = input("First name: ")
+            last_name = input("Last name: ")
+            user = User.objects.create_user(
+                username=username,
+                email=email,
+                first_name=first_name,
+                last_name=last_name,
+                password=password,
+                is_staff=True,
+                is_active=True,
+            )
+            self.stdout.write(
+                self.style.SUCCESS(
+                    "Account {} created for tenant {}".format(user, tenant)
+                )
+            )
+            # Add user to Wagtail groups
+            editors_group = Group.objects.filter(name="Editors").first()
+            moderators_group = Group.objects.filter(name="Moderators").first()
 
-        self.stdout.write(
-            self.style.SUCCESS("All pages created for tenant {}".format(tenant))
+            if editors_group:
+                user.groups.add(editors_group)
+                self.stdout.write(self.style.SUCCESS("Added user to 'Editors' group."))
+            else:
+                self.stderr.write(
+                    "Editors group not found. Please ensure Wagtail is set up."
+                )
+
+            if moderators_group:
+                user.groups.add(moderators_group)
+                self.stdout.write(
+                    self.style.SUCCESS("Added user to 'Moderators' group.")
+                )
+            else:
+                self.stderr.write(
+                    "Moderators group not found. Please ensure Wagtail is set up."
+                )
+        do_settings = self._boolean_input(
+            "Would you really like to create default settings? [y/N]",
+            default=True,
         )
+        if do_settings:
+            tenant_settings = tenant.clientsetting
+            tenant_settings.default_from_email = settings.TENANT_DEFAULT_EMAIL
+            tenant_settings.email_host = settings.TENANT_DEFAULT_EMAIL_HOST
+            tenant_settings.email_host_password = settings.TENANT_DEFAULT_EMAIL_PASSWORD
+            tenant_settings.email_host_user = settings.TENANT_DEFAULT_EMAIL_USER
+            tenant_settings.email_host_port = settings.TENANT_DEFAULT_EMAIL_PORT
+            tenant_settings.email_use_tls = settings.TENANT_DEFAULT_EMAIL_USE_TLS
+            tenant_settings.show_full_name_delivery_bill = True
+            tenant_settings.show_remaining_products = True
+            tenant_settings.user_registration_fields = RegistrationFieldOption.values
+            is_newsletter_enabled = self._boolean_input(
+                "Enable newsletter? [y/N]", default=False
+            )
+            if is_newsletter_enabled:
+                tenant_settings.is_newsletter_enabled = is_newsletter_enabled
+                Audience.objects.create(
+                    name="Alle Kunden",
+                    is_default=True,
+                )
+            tenant_settings.save()
diff --git a/bakeup/users/fixtures/groups.json b/bakeup/users/fixtures/groups.json
new file mode 100644
index 0000000..cbda30e
--- /dev/null
+++ b/bakeup/users/fixtures/groups.json
@@ -0,0 +1 @@
+[{"model": "auth.group", "pk": 1, "fields": {"name": "Moderators", "permissions": [109, 105, 106, 107, 101, 102, 103]}}, {"model": "auth.group", "pk": 2, "fields": {"name": "Editors", "permissions": [154, 155, 156, 320, 321, 322, 324, 325, 326, 344, 345, 346, 336, 337, 338, 313, 289, 309, 297, 301, 268, 269, 270, 109, 5, 6, 7, 65, 66, 67, 69, 70, 71, 105, 106, 107, 101, 102, 103, 368, 369, 370, 376, 377, 378, 166, 167, 168]}}, {"model": "wagtailcore.groupcollectionpermission", "pk": 1, "fields": {"group": 1, "collection": 1, "permission": 101}}, {"model": "wagtailcore.groupcollectionpermission", "pk": 2, "fields": {"group": 2, "collection": 1, "permission": 101}}, {"model": "wagtailcore.groupcollectionpermission", "pk": 3, "fields": {"group": 1, "collection": 1, "permission": 102}}, {"model": "wagtailcore.groupcollectionpermission", "pk": 4, "fields": {"group": 2, "collection": 1, "permission": 102}}, {"model": "wagtailcore.groupcollectionpermission", "pk": 5, "fields": {"group": 1, "collection": 1, "permission": 105}}, {"model": "wagtailcore.groupcollectionpermission", "pk": 6, "fields": {"group": 2, "collection": 1, "permission": 105}}, {"model": "wagtailcore.groupcollectionpermission", "pk": 7, "fields": {"group": 1, "collection": 1, "permission": 106}}, {"model": "wagtailcore.groupcollectionpermission", "pk": 8, "fields": {"group": 2, "collection": 1, "permission": 106}}, {"model": "wagtailcore.groupcollectionpermission", "pk": 9, "fields": {"group": 2, "collection": 1, "permission": 108}}, {"model": "wagtailcore.groupcollectionpermission", "pk": 10, "fields": {"group": 2, "collection": 1, "permission": 104}}, {"model": "wagtailcore.grouppagepermission", "pk": 1, "fields": {"group": 1, "page": 1, "permission": 33}}, {"model": "wagtailcore.grouppagepermission", "pk": 2, "fields": {"group": 1, "page": 1, "permission": 34}}, {"model": "wagtailcore.grouppagepermission", "pk": 3, "fields": {"group": 1, "page": 1, "permission": 39}}, {"model": "wagtailcore.grouppagepermission", "pk": 4, "fields": {"group": 2, "page": 1, "permission": 33}}, {"model": "wagtailcore.grouppagepermission", "pk": 5, "fields": {"group": 2, "page": 1, "permission": 34}}, {"model": "wagtailcore.grouppagepermission", "pk": 6, "fields": {"group": 1, "page": 1, "permission": 38}}, {"model": "wagtailcore.grouppagepermission", "pk": 7, "fields": {"group": 1, "page": 1, "permission": 40}}, {"model": "wagtailcore.grouppagepermission", "pk": 8, "fields": {"group": 2, "page": 1, "permission": 39}}, {"model": "wagtailcore.grouppagepermission", "pk": 9, "fields": {"group": 2, "page": 1, "permission": 40}}, {"model": "wagtailcore.grouppagepermission", "pk": 10, "fields": {"group": 2, "page": 1, "permission": 37}}, {"model": "wagtailcore.grouppagepermission", "pk": 11, "fields": {"group": 2, "page": 1, "permission": 38}}]
\ No newline at end of file
diff --git a/config/settings/base.py b/config/settings/base.py
index 965cb1e..8236b15 100644
--- a/config/settings/base.py
+++ b/config/settings/base.py
@@ -526,3 +526,10 @@
 NEWSLETTER_SUBSCRIBE_FORM_MSG_FAILURE = (
     "Es ist ein Fehler aufgetreten. Bitte versuche es erneut."
 )
+
+TENANT_DEFAULT_EMAIL = "noreply@bakeup.org"
+TENANT_DEFAULT_EMAIL_HOST = "v027131.kasserver.com"
+TENANT_DEFAULT_EMAIL_PASSWORD = env("TENANT_DEFAULT_EMAIL_PASSWORD", default="")
+TENANT_DEFAULT_EMAIL_USER = env("TENANT_DEFAULT_EMAIL_USER", default="")
+TENANT_DEFAULT_EMAIL_PORT = env("TENANT_DEFAULT_EMAIL_PORT", default="587")
+TENANT_DEFAULT_EMAIL_USE_TLS = env("TENANT_DEFAULT_EMAIL_USE_TLS", default=True)