diff --git a/README.md b/README.md
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--- a/README.md
+++ b/README.md
@@ -1,5 +1,6 @@
 cf-pandas
 ==============================
+[![Build Status](https://img.shields.io/static/v1.svg?logo=Jupyter&label=Binder&message=Binder&color=blue&style=for-the-badge)](https://mybinder.org/v2/gh/axiom-data-science/cf-pandas/HEAD?labpath=docs%2Fdemo_overview.ipynb)
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 [![License:MIT](https://img.shields.io/badge/License-MIT-green.svg?style=for-the-badge)](https://opensource.org/licenses/MIT)
@@ -9,6 +10,7 @@ cf-pandas
 [![Python Package Index](https://img.shields.io/pypi/v/cf-pandas.svg?style=for-the-badge)](https://pypi.org/project/cf-pandas)
 
 
+
 an accessor for pandas objects that interprets CF attributes. Most if not all of the logic and structure is directly from [cf-xarray](https://github.com/xarray-contrib/cf-xarray).
 
 --------
diff --git a/docs/demo_overview.md b/docs/demo_overview.md
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+---
+jupytext:
+  text_representation:
+    extension: .md
+    format_name: myst
+    format_version: 0.13
+    jupytext_version: 1.14.0
+kernelspec:
+  display_name: Python 3 (ipykernel)
+  language: python
+  name: python3
+---
+
+# How to use `cf-pandas`
+
+The main use of `cf-pandas` currently is for selecting a variable from a `pandas DataFrame` using the accessor and a custom vocabulary that searches column names for a match to the regular expressions. There are several class and utilities that support this functionality that are used internally but are also helpful for other packages.
+
+```{code-cell} ipython3
+import cf_pandas as cfp
+import pandas as pd
+```
+
+## Select variable
+
++++
+
+### Create custom vocabulary
+
+More information about custom vocabularies and using the `Vocab` class here: https://cf-pandas.readthedocs.io/en/latest/demo_vocab.html
+
+You can make regular expressions for your vocabulary by hand or use the `Reg` class in `cf-pandas` to do so.
+
+```{code-cell} ipython3
+# initialize class
+vocab = cfp.Vocab()
+
+# define a regular expression to represent your variable
+reg = cfp.Reg(include="salinity", exclude="soil", exclude_end="_qc")
+
+# Make an entry to add to your vocabulary
+vocab.make_entry("salt", reg.pattern(), attr="standard_name")
+
+vocab
+```
+
+### Get some data
+
+```{code-cell} ipython3
+# Some data
+url = "https://files.stage.platforms.axds.co/axiom/netcdf_harvest/basis/2013/BE2013_/data.csv.gz"
+df = pd.read_csv(url)
+df
+```
+
+### Access variable
+
+Refer to the column of data you want by the nickname described in your custom vocabulary.
+
+You can do this with a context manager, especially if you are using more than one vocabulary:
+
+```{code-cell} ipython3
+with cfp.set_options(custom_criteria=vocab.vocab):
+    print(df.cf["salt"])
+```
+
+Or you can set one for use generally in this kernel:
+
+```{code-cell} ipython3
+cfp.set_options(custom_criteria=vocab.vocab)
+df.cf["salt"]
+```
+
+## Other utilities
+
++++
+
+### Access all CF Standard Names
+
+```{code-cell} ipython3
+sn = cfp.standard_names()
+sn[:5]
+```
+
+### Use vocabulary to match any list
+
+This is the logic under the hood of the `cf-pandas` accessor that selects what column matches a variable nickname according to the custom vocabulary. This comes from `cf-xarray` almost exactly. It is available as a separate function because it is useful to use in other scenarios too. Here we filter the standard names just found by our custom vocabulary from above.
+
+```{code-cell} ipython3
+cfp.match_criteria_key(sn, "salt", vocab.vocab)
+```
diff --git a/docs/demo_vocab.md b/docs/demo_vocab.md
index dcd9c1b..e370eda 100644
--- a/docs/demo_vocab.md
+++ b/docs/demo_vocab.md
@@ -138,3 +138,20 @@ vocab2.make_entry("other_variable_nickname", "match_that_string", attr="standard
 
 vocab1 + vocab2
 ```
+
+## Use the `Reg` class to write regular expressions
+
+We used simple exact matching regular expressions above, but for anything more complicated it can be hard to write regular expressions. You can use the `Reg` class in `cf-pandas` to write regular expressions with several options, as demonstrated more in [another doc page](https://cf-pandas.readthedocs.io/en/latest/demo_reg.html), and briefly here.
+
+```{code-cell} ipython3
+# initialize class
+vocab = cfp.Vocab()
+
+# define a regular expression to represent your variable
+reg = cfp.Reg(include="temperature", exclude="air", exclude_end="_qc", include_start="sea")
+
+# Make an entry to add to your vocabulary
+vocab.make_entry("temp", reg.pattern(), attr="standard_name")
+
+vocab
+```
diff --git a/docs/index.rst b/docs/index.rst
index 5775de6..51a6457 100644
--- a/docs/index.rst
+++ b/docs/index.rst
@@ -6,9 +6,17 @@
 Welcome to cf-pandas's documentation!
 =====================================
 
+Installation
+------------
+
+To install from PyPI:
+  >>> pip install cf-pandas
+
 
 .. toctree::
    :maxdepth: 2
+   :hidden:
+   :caption: Documentation
 
    demo_reg.md
    demo_vocab.md