diff --git a/sdlf-utils/pipeline-examples/alternative-sdlf-dataset/deploy.sh b/sdlf-utils/pipeline-examples/alternative-sdlf-dataset/deploy.sh
index 85bdf8be..4feb37a6 100755
--- a/sdlf-utils/pipeline-examples/alternative-sdlf-dataset/deploy.sh
+++ b/sdlf-utils/pipeline-examples/alternative-sdlf-dataset/deploy.sh
@@ -137,7 +137,7 @@ do
       # Don't fail for no-op update
       if [[ $update_output == *"ValidationError"* && $update_output == *"No updates"* ]] ; then
         echo -e "\nFinished create/update - no updates to be performed";
-        exit 0;
+        continue
       else
         exit $status
       fi
@@ -165,4 +165,4 @@ do
         --condition-expression "attribute_exists(#N)"
     echo "$TEAM_NAME-$DATASET_NAME DynamoDB Dataset entry updated"
   fi
-done
\ No newline at end of file
+done