Bootstrap new projects with more appropriate APP_NAME tiles

[jacobtylerwalls]

A new project gets created with an APP_NAME in their project settings matching the project name used in the creation command. 👍

On setup_db, however, we create system settings tiles that will override this back to "Arches", which isn't necessarily desired.

We could avoid creating this tile entirely, or create it with the value that matches settings.py, or any solution for removing drift.

The system settings tile is generated from this data:

arches/arches/db/system_settings/Arches_System_Settings.json

Lines 152 to 157 in f3390ef

	"c5a2b94a-fadd-11e6-a029-6c4008b05c4c":{
	"en":{
	"direction":"ltr",
	"value":"Arches"
	}
	},