diff --git a/.github/workflows/api-binary-compatibility.yml b/.github/workflows/api-binary-compatibility.yml
index afd683d7ab64..fd7f6f14c2ef 100644
--- a/.github/workflows/api-binary-compatibility.yml
+++ b/.github/workflows/api-binary-compatibility.yml
@@ -21,7 +21,7 @@ name: "API Binary Compatibility Checks"
 on:
   push:
     branches:
-      - 'master'
+      - 'main'
       - '0.**'
     tags:
       - 'apache-iceberg-**'
diff --git a/.github/workflows/delta-conversion-ci.yml b/.github/workflows/delta-conversion-ci.yml
index 2d085ec521bf..56c30ea346fd 100644
--- a/.github/workflows/delta-conversion-ci.yml
+++ b/.github/workflows/delta-conversion-ci.yml
@@ -21,7 +21,7 @@ name: "Delta Conversion CI"
 on:
   push:
     branches:
-      - 'master'
+      - 'main'
       - '0.**'
     tags:
       - 'apache-iceberg-**'
diff --git a/.github/workflows/flink-ci.yml b/.github/workflows/flink-ci.yml
index a8db7fc3352b..042ba2d4d251 100644
--- a/.github/workflows/flink-ci.yml
+++ b/.github/workflows/flink-ci.yml
@@ -21,7 +21,7 @@ name: "Flink CI"
 on:
   push:
     branches:
-    - 'master'
+    - 'main'
     - '0.**'
     tags:
     - 'apache-iceberg-**'
diff --git a/.github/workflows/hive-ci.yml b/.github/workflows/hive-ci.yml
index 5a3bea4117fc..c0e7fc637ede 100644
--- a/.github/workflows/hive-ci.yml
+++ b/.github/workflows/hive-ci.yml
@@ -21,7 +21,7 @@ name: "Hive CI"
 on:
   push:
     branches:
-    - 'master'
+    - 'main'
     - '0.**'
     tags:
     - 'apache-iceberg-**'
diff --git a/.github/workflows/java-ci.yml b/.github/workflows/java-ci.yml
index 5c8d31ec5156..a09a397a6ce3 100644
--- a/.github/workflows/java-ci.yml
+++ b/.github/workflows/java-ci.yml
@@ -21,7 +21,7 @@ name: "Java CI"
 on:
   push:
     branches:
-    - 'master'
+    - 'main'
     - '0.**'
     tags:
     - 'apache-iceberg-**'
diff --git a/.github/workflows/open-api.yml b/.github/workflows/open-api.yml
index 8e1836c961d0..ae18c646e591 100644
--- a/.github/workflows/open-api.yml
+++ b/.github/workflows/open-api.yml
@@ -21,7 +21,7 @@ name: "Open-API"
 on:
   push:
     branches:
-      - 'master'
+      - 'main'
       - '0.**'
     tags:
       - 'apache-iceberg-**'
diff --git a/.github/workflows/spark-ci.yml b/.github/workflows/spark-ci.yml
index 5114bcd90383..2d9b698d1e64 100644
--- a/.github/workflows/spark-ci.yml
+++ b/.github/workflows/spark-ci.yml
@@ -21,7 +21,7 @@ name: "Spark CI"
 on:
   push:
     branches:
-    - 'master'
+    - 'main'
     - '0.**'
     tags:
     - 'apache-iceberg-**'
diff --git a/README.md b/README.md
index 1980aaf43560..9bcd2940387d 100644
--- a/README.md
+++ b/README.md
@@ -35,9 +35,9 @@ The core Java library that tracks table snapshots and metadata is complete, but
 
 The [Iceberg format specification][iceberg-spec] is being actively updated and is open for comment. Until the specification is complete and released, it carries no compatibility guarantees. The spec is currently evolving as the Java reference implementation changes.
 
-[Java API javadocs][iceberg-javadocs] are available for the master.
+[Java API javadocs][iceberg-javadocs] are available for the main.
 
-[iceberg-javadocs]: https://iceberg.apache.org/javadoc/master
+[iceberg-javadocs]: https://iceberg.apache.org/javadoc/main
 [iceberg-spec]: https://iceberg.apache.org/spec
 
 
diff --git a/build.gradle b/build.gradle
index 55830c6990f4..d1fea1ccb1da 100644
--- a/build.gradle
+++ b/build.gradle
@@ -142,7 +142,7 @@ subprojects {
                 "\nAPI/ABI breaks detected.\n" +
                 "Adding RevAPI breaks should only be done after going through a deprecation cycle." +
                 "\nPlease make sure to follow the deprecation rules defined in\n" +
-                "https://github.com/apache/iceberg/blob/master/CONTRIBUTING.md#semantic-versioning.\n" +
+                "https://github.com/apache/iceberg/blob/main/CONTRIBUTING.md#semantic-versioning.\n" +
                 "==================================================================================")
       }
       onlyIf {
diff --git a/docs/flink-writes.md b/docs/flink-writes.md
index 690fcd845498..641fa09e3c7f 100644
--- a/docs/flink-writes.md
+++ b/docs/flink-writes.md
@@ -111,7 +111,7 @@ FlinkSink.forRowData(input)
 env.execute("Test Iceberg DataStream");
 ```
 
-The iceberg API also allows users to write generic `DataStream<T>` to iceberg table, more example could be found in this [unit test](https://github.com/apache/iceberg/blob/master/flink/v1.16/flink/src/test/java/org/apache/iceberg/flink/sink/TestFlinkIcebergSink.java).
+The iceberg API also allows users to write generic `DataStream<T>` to iceberg table, more example could be found in this [unit test](https://github.com/apache/iceberg/blob/main/flink/v1.16/flink/src/test/java/org/apache/iceberg/flink/sink/TestFlinkIcebergSink.java).
 
 ### Overwrite data
 
diff --git a/docs/metrics-reporting.md b/docs/metrics-reporting.md
index 5b87bfe5e12d..3805b4894c6c 100644
--- a/docs/metrics-reporting.md
+++ b/docs/metrics-reporting.md
@@ -125,7 +125,7 @@ CommitReport{
 
 ### [`RESTMetricsReporter`](../../../javadoc/{{% icebergVersion %}}/org/apache/iceberg/rest/RESTMetricsReporter.html)
 
-This is the default when using the [`RESTCatalog`](../../../javadoc/{{% icebergVersion %}}/org/apache/iceberg/rest/RESTCatalog.html) and its purpose is to send metrics to a REST server at the `/v1/{prefix}/namespaces/{namespace}/tables/{table}/metrics` endpoint as defined in the [REST OpenAPI spec](https://github.com/apache/iceberg/blob/master/open-api/rest-catalog-open-api.yaml).
+This is the default when using the [`RESTCatalog`](../../../javadoc/{{% icebergVersion %}}/org/apache/iceberg/rest/RESTCatalog.html) and its purpose is to send metrics to a REST server at the `/v1/{prefix}/namespaces/{namespace}/tables/{table}/metrics` endpoint as defined in the [REST OpenAPI spec](https://github.com/apache/iceberg/blob/main/open-api/rest-catalog-open-api.yaml).
 
 Sending metrics via REST can be controlled with the `rest-metrics-reporting-enabled` (defaults to `true`) property.