diff --git a/src/config.js b/src/config.js
index b0f27d7..580afd3 100644
--- a/src/config.js
+++ b/src/config.js
@@ -11,6 +11,7 @@
  */
 
 import { errorWithResponse } from './utils/http.js';
+import { siteOverrides } from './overrides/index.js';
 
 /**
  * This function finds ordered matches between a list of patterns and a given path.
@@ -104,7 +105,9 @@ export async function resolveConfig(ctx, overrides = {}) {
     org,
     site,
     route,
+    siteOverrides: siteOverrides[siteKey],
     ...overrides,
   };
+
   return resolved;
 }
diff --git a/src/content/helix-commerce.js b/src/content/helix-commerce.js
index 8438a20..a194fe1 100644
--- a/src/content/helix-commerce.js
+++ b/src/content/helix-commerce.js
@@ -28,7 +28,7 @@ export async function handle(ctx, config) {
   }
 
   const product = await fetchProduct(ctx, config, sku);
-  const html = HTML_TEMPLATE(product, product.variants);
+  const html = HTML_TEMPLATE(config, product, product.variants);
   return new Response(html, {
     status: 200,
     headers: {
diff --git a/src/overrides/index.js b/src/overrides/index.js
new file mode 100644
index 0000000..b99d037
--- /dev/null
+++ b/src/overrides/index.js
@@ -0,0 +1,31 @@
+/*
+ * Copyright 2024 Adobe. All rights reserved.
+ * This file is licensed to you under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License. You may obtain a copy
+ * of the License at http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software distributed under
+ * the License is distributed on an "AS IS" BASIS, WITHOUT WARRANTIES OR REPRESENTATIONS
+ * OF ANY KIND, either express or implied. See the License for the specific language
+ * governing permissions and limitations under the License.
+ */
+
+export const siteOverrides = {
+  'thepixel--bul-eds': {
+    constructProductUrl: (config, product, variant) => {
+      const { host, matchedPath } = config;
+      const productPath = matchedPath
+        .replace('{{urlkey}}', product.urlKey)
+        .replace('{{sku}}', encodeURIComponent(product.sku.toLowerCase()));
+
+      const productUrl = `${host}${productPath}`;
+
+      if (variant) {
+        const options = variant.selections.map((selection) => atob(selection)).join(',').replace(/configurable\//g, '').replace(/\//g, '-');
+        return `${productUrl}?pid=${variant.externalId}&o=${btoa(options)}`;
+      }
+
+      return productUrl;
+    },
+  },
+};
diff --git a/src/templates/json-ld.js b/src/templates/json-ld.js
index dab7e4f..a45a6cf 100644
--- a/src/templates/json-ld.js
+++ b/src/templates/json-ld.js
@@ -30,7 +30,8 @@ export default (config, product, variants) => {
     prices,
   } = product;
 
-  const productUrl = constructProductUrl(config, product);
+  const productUrl = config.siteOverrides?.constructProductUrl(config, product)
+    ?? constructProductUrl(config, product);
   const image = images?.[0]?.url ?? findProductImage(product, variants)?.url;
   const brandName = attributes?.find((attr) => attr.name === 'brand')?.value;
   return JSON.stringify(pruneUndefined({
@@ -53,7 +54,8 @@ export default (config, product, variants) => {
         priceCurrency: prices?.final?.currency,
       }) : undefined,
       ...variants.map((v) => {
-        const offerUrl = constructProductUrl(config, product, v);
+        const offerUrl = config.siteOverrides?.constructProductUrl(config, product, v)
+          ?? constructProductUrl(config, product, v);
 
         const offer = {
           '@type': 'Offer',
diff --git a/src/types.d.ts b/src/types.d.ts
index d473b31..353de19 100644
--- a/src/types.d.ts
+++ b/src/types.d.ts
@@ -38,6 +38,7 @@ declare global {
     matchedPath: string;
     matchedPathConfig: Config;
     attributeOverrides: AttributeOverrides;
+    siteOverrides: Record<string, Record<string, unknown>>;
   }
 
   export interface Env {