From 10ba649cfe9d11272e3e7b56ee167f29a23426af Mon Sep 17 00:00:00 2001 From: Daniel Sevostyanov <12199206+SevDan@users.noreply.github.com> Date: Sun, 11 Apr 2021 18:45:50 +0400 Subject: [PATCH] #1 Marketing finished stand.1 --- ...nt-and-operations-01-incomplete-000001.txt | 54 ++++++++++++++----- 1 file changed, 41 insertions(+), 13 deletions(-) diff --git a/common/development/1/mgppqs-1-common-development-and-operations-01-incomplete-000001.txt b/common/development/1/mgppqs-1-common-development-and-operations-01-incomplete-000001.txt index 7c7d38e..d4956f1 100644 --- a/common/development/1/mgppqs-1-common-development-and-operations-01-incomplete-000001.txt +++ b/common/development/1/mgppqs-1-common-development-and-operations-01-incomplete-000001.txt @@ -126,15 +126,12 @@ D. Common Topics 3.7. VCS 3.8. ISMS 4. Marketing - 4.1. Big Picture - 4.2. Problems - 4.3. Aggressive Strategies - 4.4. Good Reputation - 4.5. Troubleshooting + 4.1. Problems + 4.2. Solutions 5. Community Management 5.1. Product Improvement 5.2. Product Feedback - 5.3. Strong Little Groups - Reverese Discrimination + 5.3. Strong Little Groups - Reverse Discrimination 6. Financial Profit & Risks 6.1. Reinvestments 6.2. Zero Profit @@ -1097,12 +1094,46 @@ There is a good opensource ISMS - Verinice. It is ISO 27001 compatible and has s 4. Marketing --- TODO 4 -- --- TODO -- +There are two types of software development companies marketing: +1. Product Marketing - for end users +2. Recruting Marketing - for potential employees + +Current standard has some titles of Product Marketing + +4.1. Problems + +There are some actual problems in marketing: +1. Effectiveless projects - huge budgets produces huge risks +2. Reputation fails - untrusted users (players, b2b risks) +3. Incomplete strategies - only one reason to play +4. Non product approach - development works bad with marketing + +4.2. Solutions + +You should get good metrics for your marketing. +You can use commercial CRMs or build your own solution to monitor contractors KPIs. +There is some important thing is develop product instead of bubble, so you should have your ad budgets under control. + +You shouldn't use aggressive strategies if you want to have small reputation risks. +It can be fatal for some operation processes if you have reputation problems. +If you want to use all your probabilities, you must reject all aggressive ways. + +There is only one way to have complete strategy: maintain marketing documents and KPIs. +If you big and have dedicated marketing department, you should use ECM or CSP for it. + +If your marketing doesn't works with developers in one team, you should define marketing product approach and change your processes to use it. +It means your marketing and development departments should work with product instead of ad banners / bloggers integrations etc. + +Sometimes you can invite external auditors & consultants for marketing troubleshooting. + +5. Community Management + +-- TODO 5. Community Management -- 7. Criteria -- TODO -- +-- Check list or target metrics ? -- -- TODO -- 8. Links, Materials & Attachements @@ -1157,7 +1188,7 @@ Verinice ISMS : github.com/SerNet/verinice Agile Manifesto : agilemanifesto.org Martin Fowler blog : martinfowler.com -Joel Spolsky about leaky abstractions : joelonsoftware.com/2002/11/11/the-law-of-leaky-abstractions +Joel Spolsky about leaky abstractions : joelonsoftware.com/2002/11/11/the-law-of-leaky-abstractions OWASP ASVS standard : github.com/OWASP/ASVS Event Sourcing by Martin Fowler : martinfowler.com/eaaDev/EventSourcing.html CQRS by Martin Fowler : martinfowler.com/bliki/CQRS.html @@ -1168,7 +1199,4 @@ Martin Fowler "Refactoring" : martinfowler.com/books/refactoring.html Rober Martin "Clean Code" : amazon.com/Clean-Code-Handbook-Software-Craftsmanship/dp/0132350882 Steven C. McConnell "Code Complete" : amazon.com/Code-Complete-Practical-Handbook-Construction/dp/0735619670 PMI PMBOK : pmi.org/pmbok-guide-standards - --- TODO -- --- TODO -- - +CSPs Gartner Review : gartner.com/reviews/market/content-services-platforms