diff --git a/_includes/JB/analytics-providers/google-universal b/_includes/JB/analytics-providers/google-universal
new file mode 100644
index 0000000..834f2ee
--- /dev/null
+++ b/_includes/JB/analytics-providers/google-universal
@@ -0,0 +1,9 @@
+<script>
+  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
+  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
+  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
+  })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
+
+  ga('create', {{ site.JB.analytics.googleUA.tracking_id }}', {% if site.JB.analytics.googleUA.property_name %}{{ site.JB.analytics.googleUA.property_name }}{% else %}'auto'{% endif %});
+  ga('send', 'pageview');
+</script>
\ No newline at end of file