Create Conversion Funnel Report

[nickpistone]

Description

This could be part of the KPIs page or its own page depending on how big it is.

The app is built as one page, so we will have to use custom events to identify which screen the user is on. There are 4 screens in the current prototype, so the conversion funnel would just show how users progress from each screen to the next and then we would want a conversion rate that is the number of people who clicked on a benefit external link out of the number of people who landed on the start page. Would be good to see it in terms of views and users. Later on, we want to break out the conversion funnel to show how it breaks out by language (English vs. Spanish) and device type. We may want to add additional dimensions as well. This is the most important of all of our KPIs.

User Story

#882

Architectural Decision Records (ADRs)

No response

[nickpistone]

Planned for sprint 14

[jcaseywhite]

Created a conversion funnel. Please refer to the comment I made in Analytics Dashboard Wireframe #995. Here I share the file where I completed a wireframe draft for each goal.