diff --git a/cmd/extension/extension_zip.go b/cmd/extension/extension_zip.go
index 9b487d49..f3ea986b 100644
--- a/cmd/extension/extension_zip.go
+++ b/cmd/extension/extension_zip.go
@@ -6,11 +6,13 @@ import (
 	"os/exec"
 	"path"
 	"path/filepath"
+	"time"
 
 	cp "github.com/otiai10/copy"
 	"github.com/spf13/cobra"
 
 	"github.com/FriendsOfShopware/shopware-cli/extension"
+	"github.com/FriendsOfShopware/shopware-cli/internal/telemetry"
 	"github.com/FriendsOfShopware/shopware-cli/logging"
 )
 
@@ -24,6 +26,8 @@ var extensionZipCmd = &cobra.Command{
 	Short: "Zip a Extension",
 	Args:  cobra.MinimumNArgs(1),
 	RunE: func(cmd *cobra.Command, args []string) error {
+		duration := time.Now()
+
 		extPath, err := filepath.Abs(args[0])
 		if err != nil {
 			return err
@@ -187,7 +191,15 @@ var extensionZipCmd = &cobra.Command{
 			return fmt.Errorf("create zip file: %w", err)
 		}
 
-		logging.FromContext(cmd.Context()).Infof("Created file %s", fileName)
+		seconds := time.Since(duration).Seconds()
+
+		telemetry.Track("extension_zip", map[string]interface{}{
+			"duration":            seconds,
+			"changelog-generated": extCfg.Changelog.Enabled,
+			"ai-changelog":        extCfg.Changelog.AiEnabled,
+		})
+
+		logging.FromContext(cmd.Context()).Infof("Created file %s in %f seconds", fileName, seconds)
 
 		return nil
 	},
diff --git a/go.mod b/go.mod
index 726f4b80..aa779813 100644
--- a/go.mod
+++ b/go.mod
@@ -31,6 +31,7 @@ require (
 require (
 	github.com/davecgh/go-spew v1.1.1 // indirect
 	github.com/pmezard/go-difflib v1.0.0 // indirect
+	github.com/posthog/posthog-go v0.0.0-20240315130956-036dfa9f3555 // indirect
 	github.com/tidwall/gjson v1.17.0 // indirect
 	github.com/tidwall/match v1.1.1 // indirect
 	github.com/tidwall/pretty v1.2.0 // indirect
diff --git a/go.sum b/go.sum
index 83af6658..492a6aef 100644
--- a/go.sum
+++ b/go.sum
@@ -81,6 +81,8 @@ github.com/otiai10/mint v1.5.1 h1:XaPLeE+9vGbuyEHem1JNk3bYc7KKqyI/na0/mLd/Kks=
 github.com/otiai10/mint v1.5.1/go.mod h1:MJm72SBthJjz8qhefc4z1PYEieWmy8Bku7CjcAqyUSM=
 github.com/pmezard/go-difflib v1.0.0 h1:4DBwDE0NGyQoBHbLQYPwSUPoCMWR5BEzIk/f1lZbAQM=
 github.com/pmezard/go-difflib v1.0.0/go.mod h1:iKH77koFhYxTK1pcRnkKkqfTogsbg7gZNVY4sRDYZ/4=
+github.com/posthog/posthog-go v0.0.0-20240315130956-036dfa9f3555 h1:RqJZxk2VAaZYCCk4ZVo7iLqp4a03LWitjE0tNIMyvMU=
+github.com/posthog/posthog-go v0.0.0-20240315130956-036dfa9f3555/go.mod h1:QjlpryJtfYLrZF2GUkAhejH4E7WlDbdKkvOi5hLmkdg=
 github.com/rivo/uniseg v0.2.0/go.mod h1:J6wj4VEh+S6ZtnVlnTBMWIodfgj8LQOQFoIToxlJtxc=
 github.com/rivo/uniseg v0.4.4 h1:8TfxU8dW6PdqD27gjM8MVNuicgxIjxpm4K7x4jp8sis=
 github.com/rivo/uniseg v0.4.4/go.mod h1:FN3SvrM+Zdj16jyLfmOkMNblXMcoc8DfTHruCPUcx88=
diff --git a/internal/system/cache.go b/internal/system/cache.go
index 03d6b68f..da8e5cc6 100644
--- a/internal/system/cache.go
+++ b/internal/system/cache.go
@@ -10,3 +10,9 @@ func GetShopwareCliCacheDir() string {
 
 	return path.Join(cacheDir, "shopware-cli")
 }
+
+func GetShopwareCliConfigDir() string {
+	configDir, _ := os.UserConfigDir()
+
+	return path.Join(configDir, "shopware-cli")
+}
diff --git a/internal/telemetry/id.go b/internal/telemetry/id.go
new file mode 100644
index 00000000..d920fe35
--- /dev/null
+++ b/internal/telemetry/id.go
@@ -0,0 +1,62 @@
+package telemetry
+
+import (
+	"crypto/sha256"
+	"encoding/hex"
+	"os"
+	"path"
+
+	"github.com/FriendsOfShopware/shopware-cli/internal/system"
+	"github.com/google/uuid"
+)
+
+// gatherDistinctId returns a distinct ID for the current user, so we anoynmously track the usage of the CLI
+func gatherDistinctId() string {
+	if os.Getenv("CI") == "true" {
+		return gatherByCI()
+	}
+
+	return gatherByMachine()
+}
+
+func gatherByCI() string {
+	if os.Getenv("GITHUB_REPOSITORY") != "" {
+		return hash(os.Getenv("GITHUB_REPOSITORY"))
+	}
+
+	// GitLab
+	if os.Getenv("CI_PROJECT_NAME") != "" {
+		return hash(os.Getenv("CI_PROJECT_NAME"))
+	}
+
+	// Bitbucket
+	if os.Getenv("BITBUCKET_REPO_FULL_NAME") != "" {
+		return hash(os.Getenv("BITBUCKET_REPO_FULL_NAME"))
+	}
+
+	// We cannot determine the CI system, so we generate a random UUID
+	return hash(uuid.New().String())
+}
+
+func gatherByMachine() string {
+	configDir := system.GetShopwareCliConfigDir()
+
+	telemetryFile := path.Join(configDir, "telemetry-id")
+
+	if contents, err := os.ReadFile(telemetryFile); err == nil {
+		return string(contents)
+	}
+
+	if _, err := os.Stat(configDir); os.IsNotExist(err) {
+		_ = os.MkdirAll(configDir, 0o700)
+	}
+
+	id := hash(uuid.New().String())
+	_ = os.WriteFile(telemetryFile, []byte(id), 0o600)
+
+	return id
+}
+
+func hash(s string) string {
+	return hex.EncodeToString(sha256.New().Sum([]byte(s)))
+}
diff --git a/internal/telemetry/posthog.go b/internal/telemetry/posthog.go
new file mode 100644
index 00000000..ed4554b5
--- /dev/null
+++ b/internal/telemetry/posthog.go
@@ -0,0 +1,53 @@
+package telemetry
+
+import (
+	"os"
+
+	"github.com/posthog/posthog-go"
+)
+
+var (
+	client     posthog.Client
+	distinctId = ""
+)
+
+func Init() {
+	doNotTrack := os.Getenv("DO_NOT_TRACK")
+
+	if doNotTrack == "1" {
+		return
+	}
+
+	var err error
+	client, err = posthog.NewWithConfig(
+		"phc_bkTsf3bZw70kXFoqMj3Qkeo3dtzC3x1JvuhamdJI8mJ",
+		posthog.Config{
+			Endpoint: "https://eu.posthog.com",
+		},
+	)
+	if err != nil {
+		return
+	}
+
+	distinctId = gatherDistinctId()
+}
+
+func Track(event string, properties map[string]interface{}) {
+	if client == nil {
+		return
+	}
+
+	client.Enqueue(posthog.Capture{
+		Event:      event,
+		DistinctId: distinctId,
+		Properties: properties,
+	})
+}
+
+func Close() {
+	if client == nil {
+		return
+	}
+
+	client.Close()
+}
diff --git a/main.go b/main.go
index 1f143fe0..4c07b2cd 100644
--- a/main.go
+++ b/main.go
@@ -4,10 +4,14 @@ import (
 	"context"
 
 	"github.com/FriendsOfShopware/shopware-cli/cmd"
+	"github.com/FriendsOfShopware/shopware-cli/internal/telemetry"
 	"github.com/FriendsOfShopware/shopware-cli/logging"
 )
 
 func main() {
+	telemetry.Init()
+	defer telemetry.Close()
+
 	logger := logging.NewLogger()
 	cmd.Execute(logging.WithLogger(context.Background(), logger))
 }