diff --git a/app/controllers/unsubscribe_controller.rb b/app/controllers/unsubscribe_controller.rb
index b0f7ae2efc..bd2551e6e6 100644
--- a/app/controllers/unsubscribe_controller.rb
+++ b/app/controllers/unsubscribe_controller.rb
@@ -15,7 +15,7 @@ def create
     if @form.reminder.nil?
       head :bad_request
     else
-      @form.reminder.destroy
+      @form.reminder.soft_delete!
     end
   end
 
diff --git a/app/forms/unsubscribe/confirmation_form.rb b/app/forms/unsubscribe/confirmation_form.rb
index 726180ac3c..3ee53d7d46 100644
--- a/app/forms/unsubscribe/confirmation_form.rb
+++ b/app/forms/unsubscribe/confirmation_form.rb
@@ -6,7 +6,7 @@ class ConfirmationForm
     attribute :id, :string
 
     def reminder
-      @reminder ||= Reminder.find_by(id:)
+      @reminder ||= Reminder.not_deleted.find_by(id:)
     end
 
     def obfuscasted_email
diff --git a/app/models/reminder.rb b/app/models/reminder.rb
index 4f59c79262..835eae7dc3 100644
--- a/app/models/reminder.rb
+++ b/app/models/reminder.rb
@@ -7,6 +7,7 @@ class Reminder < ApplicationRecord
   scope :by_journey, ->(journey) { where(journey_class: journey.to_s) }
   scope :inside_academic_year, -> { where(itt_academic_year: AcademicYear.current.to_s) }
   scope :to_be_sent, -> { email_verified.not_yet_sent.inside_academic_year }
+  scope :not_deleted, -> { where(deleted_at: nil) }
 
   def journey
     journey_class.constantize
@@ -21,4 +22,8 @@ def itt_academic_year
       read_attribute(:itt_academic_year)
     )
   end
+
+  def soft_delete!
+    update!(deleted_at: Time.now)
+  end
 end
diff --git a/db/migrate/20241206105631_add_deleted_at_to_reminders.rb b/db/migrate/20241206105631_add_deleted_at_to_reminders.rb
new file mode 100644
index 0000000000..ac3fdad0bc
--- /dev/null
+++ b/db/migrate/20241206105631_add_deleted_at_to_reminders.rb
@@ -0,0 +1,5 @@
+class AddDeletedAtToReminders < ActiveRecord::Migration[7.2]
+  def change
+    add_column :reminders, :deleted_at, :datetime
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index b321aed1e0..a5c6bb8c40 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,7 +10,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema[7.2].define(version: 2024_11_26_105650) do
+ActiveRecord::Schema[7.2].define(version: 2024_12_06_105631) do
   # These are extensions that must be enabled in order to support this database
   enable_extension "citext"
   enable_extension "pg_trgm"
@@ -428,6 +428,7 @@
     t.string "itt_academic_year", limit: 9
     t.string "itt_subject"
     t.text "journey_class", null: false
+    t.datetime "deleted_at"
     t.index ["journey_class"], name: "index_reminders_on_journey_class"
   end
 
diff --git a/spec/factories/reminders.rb b/spec/factories/reminders.rb
index fe72cc3990..5b143f6766 100644
--- a/spec/factories/reminders.rb
+++ b/spec/factories/reminders.rb
@@ -11,5 +11,9 @@
     trait :with_fe_reminder do
       journey_class { Journeys::FurtherEducationPayments.to_s }
     end
+
+    trait :soft_deleted do
+      deleted_at { 1.second.ago }
+    end
   end
 end
diff --git a/spec/features/unsubscribe_spec.rb b/spec/features/unsubscribe_spec.rb
index 7b7e742af6..5e3b0f7816 100644
--- a/spec/features/unsubscribe_spec.rb
+++ b/spec/features/unsubscribe_spec.rb
@@ -12,9 +12,9 @@
     visit "/#{reminder.journey::ROUTING_NAME}/unsubscribe/reminders/#{reminder.id}"
     expect(page).to have_content "Are you sure you wish to unsub"
 
-    expect {
-      click_button("Unsubscribe")
-    }.to change(Reminder, :count).by(-1)
+    click_button("Unsubscribe")
+
+    expect(reminder.reload.deleted_at).to be_present
 
     expect(page).to have_content "Unsubscribe complete"
   end
@@ -23,4 +23,19 @@
     visit "/#{reminder.journey::ROUTING_NAME}/unsubscribe/reminders/idonotexist"
     expect(page).to have_content "We can’t find your subscription"
   end
+
+  context "when reminder already soft deleted" do
+    let(:reminder) do
+      create(
+        :reminder,
+        :soft_deleted,
+        journey_class: Journeys::FurtherEducationPayments.to_s
+      )
+    end
+
+    scenario "cannot find subscription" do
+      visit "/#{reminder.journey::ROUTING_NAME}/unsubscribe/reminders/#{reminder.id}"
+      expect(page).to have_content "We can’t find your subscription"
+    end
+  end
 end
diff --git a/spec/requests/unsubscribe_spec.rb b/spec/requests/unsubscribe_spec.rb
index 053e929d26..c58a25b02b 100644
--- a/spec/requests/unsubscribe_spec.rb
+++ b/spec/requests/unsubscribe_spec.rb
@@ -1,14 +1,14 @@
 require "rails_helper"
 
 RSpec.describe "unsubscribe", type: :request do
-  let!(:reminder) { create(:reminder, :with_fe_reminder) }
+  let(:reminder) { create(:reminder, :with_fe_reminder) }
 
   describe "POST #create" do
     context "happy path" do
-      it "unsubscribes from reminder via one click unsubscribe" do
-        expect {
-          post "/further-education-payments/unsubscribe/reminders", params: {id: reminder.id}
-        }.to change(Reminder, :count).by(-1)
+      it "sets deleted_at from reminder via one click unsubscribe" do
+        post "/further-education-payments/unsubscribe/reminders", params: {id: reminder.id}
+
+        expect(reminder.reload.deleted_at).to be_present
 
         expect(response).to be_successful
       end
@@ -21,5 +21,15 @@
         expect(response).to be_bad_request
       end
     end
+
+    context "when already soft deleted" do
+      let(:reminder) { create(:reminder, :with_fe_reminder, :soft_deleted) }
+
+      it "returns 400 error" do
+        post "/further-education-payments/unsubscribe/reminders", params: {id: reminder.id}
+
+        expect(response).to be_bad_request
+      end
+    end
   end
 end