diff --git a/Branch-TestBed/Branch-SDK-Tests/BranchClassTests.m b/Branch-TestBed/Branch-SDK-Tests/BranchClassTests.m
index e695e5afb..f66ed3e53 100644
--- a/Branch-TestBed/Branch-SDK-Tests/BranchClassTests.m
+++ b/Branch-TestBed/Branch-SDK-Tests/BranchClassTests.m
@@ -220,4 +220,15 @@ - (void)testGetLongURLWithParamsAndChannelAndTagsAndFeatureAndStageAndAlias {
     XCTAssertEqualObjects(generatedURL, expectedURL, @"URL should match the expected format");
 }
 
+- (void)testSetDMAParamsForEEA {
+    
+    XCTAssertFalse([[BNCPreferenceHelper sharedInstance] eeaRegionInitialized]);
+    [Branch setDMAParamsForEEA:FALSE AdPersonalizationConsent:TRUE AdUserDataUsageConsent:TRUE];
+    XCTAssertTrue([[BNCPreferenceHelper sharedInstance] eeaRegionInitialized]);
+    XCTAssertFalse([BNCPreferenceHelper sharedInstance].eeaRegion);
+    XCTAssertTrue([BNCPreferenceHelper sharedInstance].adPersonalizationConsent);
+    XCTAssertTrue([BNCPreferenceHelper sharedInstance].adUserDataUsageConsent);
+
+}
+
 @end
diff --git a/BranchSDK/BNCPreferenceHelper.h b/BranchSDK/BNCPreferenceHelper.h
index d7f56047b..bc53c3e26 100644
--- a/BranchSDK/BNCPreferenceHelper.h
+++ b/BranchSDK/BNCPreferenceHelper.h
@@ -73,6 +73,10 @@ NSURL* /* _Nonnull */ BNCURLForBranchDirectory(void);
 @property (strong, nonatomic) NSDate   *firstAppLaunchTime;
 @property (assign, nonatomic) BOOL invokeRegisterApp;
 
+@property (assign, nonatomic) BOOL eeaRegion;
+@property (assign, nonatomic) BOOL adPersonalizationConsent;
+@property (assign, nonatomic) BOOL adUserDataUsageConsent;
+
 - (void) clearTrackingInformation;
 
 + (BNCPreferenceHelper *)sharedInstance;
@@ -97,5 +101,6 @@ NSURL* /* _Nonnull */ BNCURLForBranchDirectory(void);
 - (NSMutableString*) sanitizedMutableBaseURL:(NSString*)baseUrl;
 - (void) synchronize;  //  Flushes preference queue to persistence.
 + (void) clearAll;
+- (BOOL) eeaRegionInitialized;
 
 @end
diff --git a/BranchSDK/BNCPreferenceHelper.m b/BranchSDK/BNCPreferenceHelper.m
index fb7a3ca58..ab9e2bd74 100644
--- a/BranchSDK/BNCPreferenceHelper.m
+++ b/BranchSDK/BNCPreferenceHelper.m
@@ -61,6 +61,10 @@
 
 static NSString * const BRANCH_PREFS_KEY_LOG_IAP_AS_EVENTS = @"bnc_log_iap_as_events";
 
+static NSString * const BRANCH_PREFS_KEY_DMA_EEA = @"bnc_dma_eea";
+static NSString * const BRANCH_PREFS_KEY_DMA_AD_PERSONALIZATION = @"bnc_dma_ad_personalization";
+static NSString * const BRANCH_PREFS_KEY_DMA_AD_USER_DATA = @"bnc_dma_ad_user_data";
+
 
 NSURL* /* _Nonnull */ BNCURLForBranchDirectory_Unthreaded(void);
 
@@ -114,7 +118,10 @@ @implementation BNCPreferenceHelper
     highestConversionValueSent = _highestConversionValueSent,
     referringURLQueryParameters = _referringURLQueryParameters,
     anonID = _anonID,
-    patternListURL = _patternListURL;
+    patternListURL = _patternListURL,
+    eeaRegion = _eeaRegion,
+    adPersonalizationConsent = _adPersonalizationConsent,
+    adUserDataUsageConsent = _adUserDataUsageConsent;
 
 + (BNCPreferenceHelper *)sharedInstance {
     static BNCPreferenceHelper *preferenceHelper;
@@ -791,6 +798,60 @@ - (void) setInvokeRegisterApp:(BOOL)invoke {
     }
 }
 
+- (BOOL) eeaRegionInitialized {
+    @synchronized(self) {
+        if([self readObjectFromDefaults:BRANCH_PREFS_KEY_DMA_EEA])
+            return YES;
+        return NO;
+    }
+}
+
+- (BOOL) eeaRegion {
+    @synchronized(self) {
+        NSNumber *b = (id) [self readObjectFromDefaults:BRANCH_PREFS_KEY_DMA_EEA];
+        if ([b isKindOfClass:NSNumber.class]) return [b boolValue];
+        return NO;
+    }
+}
+
+- (void) setEeaRegion:(BOOL)isEEARegion {
+    @synchronized(self) {
+        NSNumber *b = [NSNumber numberWithBool:isEEARegion];
+        [self writeObjectToDefaults:BRANCH_PREFS_KEY_DMA_EEA value:b];
+    }
+}
+
+- (BOOL) adPersonalizationConsent {
+    @synchronized(self) {
+        NSNumber *b = (id) [self readObjectFromDefaults:BRANCH_PREFS_KEY_DMA_AD_PERSONALIZATION];
+        if ([b isKindOfClass:NSNumber.class]) return [b boolValue];
+        return NO;
+    }
+}
+
+- (void) setAdPersonalizationConsent:(BOOL)hasConsent {
+    @synchronized(self) {
+        NSNumber *b = [NSNumber numberWithBool:hasConsent];
+        [self writeObjectToDefaults:BRANCH_PREFS_KEY_DMA_AD_PERSONALIZATION value:b];
+    }
+}
+
+- (BOOL) adUserDataUsageConsent {
+    @synchronized(self) {
+        NSNumber *b = (id) [self readObjectFromDefaults:BRANCH_PREFS_KEY_DMA_AD_USER_DATA];
+        if ([b isKindOfClass:NSNumber.class]) return [b boolValue];
+        return NO;
+    }
+}
+
+- (void) setAdUserDataUsageConsent:(BOOL)hasConsent {
+    @synchronized(self) {
+        NSNumber *b = [NSNumber numberWithBool:hasConsent];
+        [self writeObjectToDefaults:BRANCH_PREFS_KEY_DMA_AD_USER_DATA value:b];
+    }
+}
+
+
 - (void) clearTrackingInformation {
     @synchronized(self) {
         /*
diff --git a/BranchSDK/BNCRequestFactory.m b/BranchSDK/BNCRequestFactory.m
index 7386e9641..c9ca42c18 100644
--- a/BranchSDK/BNCRequestFactory.m
+++ b/BranchSDK/BNCRequestFactory.m
@@ -110,6 +110,9 @@ - (NSDictionary *)dataForInstall {
     // TODO: refactor to simply request values for install
     [self addReferringURLsToJSON:json forEndpoint:@"/v1/install"];
     
+    // Add DMA Compliance Params for Google
+    [self addDMAConsentParamsToJSON:json];
+    
     return json;
 }
 
@@ -150,6 +153,9 @@ - (NSDictionary *)dataForOpen {
     // TODO: refactor to simply request values for open
     [self addReferringURLsToJSON:json forEndpoint:@"/v1/open"];
     
+    // Add DMA Compliance Params for Google
+    [self addDMAConsentParamsToJSON:json];
+    
     return json;
 }
 
@@ -181,6 +187,7 @@ - (NSDictionary *)dataForEventWithEventDictionary:(NSMutableDictionary *)diction
     // TODO: refactor to simply request values for event
     [self addReferringURLsToJSON:json forEndpoint:@"/v2/event"];
     
+    
     return json;
 }
 
@@ -319,6 +326,16 @@ - (void)addPartnerParametersToJSON:(NSMutableDictionary *)json {
     }
 }
 
+- (void)addDMAConsentParamsToJSON:(NSMutableDictionary *)json {
+   
+    if([self.preferenceHelper eeaRegionInitialized]){
+        [self safeSetValue:@([self.preferenceHelper eeaRegion]) forKey:BRANCH_REQUEST_KEY_DMA_EEA onDict:json];
+        [self safeSetValue:@([self.preferenceHelper adPersonalizationConsent]) forKey:BRANCH_REQUEST_KEY_DMA_AD_PEROSALIZATION onDict:json];
+        [self safeSetValue:@([self.preferenceHelper adUserDataUsageConsent]) forKey:BRANCH_REQUEST_KEY_DMA_AD_USER_DATA onDict:json];        
+    }
+}
+
+
 - (void)addLocalURLToInstallJSON:(NSMutableDictionary *)json {
     if ([BNCPasteboard sharedInstance].checkOnInstall) {
         NSURL *pasteboardURL = nil;
@@ -523,6 +540,9 @@ - (NSDictionary *)v2dictionary {
         dictionary[@"sdk"] = @"ios";
     }
 
+    // Add DMA Compliance Params for Google
+    [self addDMAConsentParamsToJSON:dictionary];
+    
     return dictionary;
 }
 
diff --git a/BranchSDK/Branch.h b/BranchSDK/Branch.h
index d4ab71e10..0a1057684 100644
--- a/BranchSDK/Branch.h
+++ b/BranchSDK/Branch.h
@@ -834,6 +834,16 @@ extern NSString * __nonnull const BNCSpotlightFeature;
  */
 + (void) setReferrerGbraidValidityWindow:(NSTimeInterval) validityWindow;
 
+/*
+ 
+ Sets the value of parameters required by Google Conversion APIs for DMA Compliance in EEA region.
+ 
+ @param eeaRegion -(BOOL) If European regulations, including the DMA, apply to this user and conversion.
+ @param adPersonalizationConsent - (BOOL) If End user has granted/denied ads personalization consent.
+ @param adUserDataUsageConsent - (BOOL) If User has granted/denied consent for 3P transmission of user level data for ads
+ */
++ (void) setDMAParamsForEEA:(BOOL) eeaRegion AdPersonalizationConsent:(BOOL) adPersonalizationConsent AdUserDataUsageConsent:(BOOL) adUserDataUsageConsent;
+
 #pragma mark - Session Item methods
 
 ///--------------------
diff --git a/BranchSDK/Branch.m b/BranchSDK/Branch.m
index da80d47ee..c4bdd5b04 100644
--- a/BranchSDK/Branch.m
+++ b/BranchSDK/Branch.m
@@ -540,6 +540,12 @@ + (void)setReferrerGbraidValidityWindow:(NSTimeInterval)validityWindow{
     }
 }
 
++ (void) setDMAParamsForEEA:(BOOL)eeaRegion AdPersonalizationConsent:(BOOL)adPersonalizationConsent AdUserDataUsageConsent:(BOOL)adUserDataUsageConsent{
+    [BNCPreferenceHelper sharedInstance].eeaRegion = eeaRegion;
+    [BNCPreferenceHelper sharedInstance].adPersonalizationConsent = adPersonalizationConsent;
+    [BNCPreferenceHelper sharedInstance].adUserDataUsageConsent = adUserDataUsageConsent;
+}
+
 #pragma mark - InitSession Permutation methods
 
 - (void)initSessionWithLaunchOptions:(NSDictionary *)options {
diff --git a/BranchSDK/BranchConstants.h b/BranchSDK/BranchConstants.h
index 013622446..da64586c4 100644
--- a/BranchSDK/BranchConstants.h
+++ b/BranchSDK/BranchConstants.h
@@ -163,3 +163,7 @@ extern NSString * const BRANCH_REQUEST_KEY_SKAN_POSTBACK_INDEX;
 extern NSString * const BRANCH_REQUEST_KEY_VALUE_POSTBACK_SEQUENCE_INDEX_0;
 extern NSString * const BRANCH_REQUEST_KEY_VALUE_POSTBACK_SEQUENCE_INDEX_1;
 extern NSString * const BRANCH_REQUEST_KEY_VALUE_POSTBACK_SEQUENCE_INDEX_2;
+
+extern NSString * const BRANCH_REQUEST_KEY_DMA_EEA;
+extern NSString * const BRANCH_REQUEST_KEY_DMA_AD_PEROSALIZATION;
+extern NSString * const BRANCH_REQUEST_KEY_DMA_AD_USER_DATA;
diff --git a/BranchSDK/BranchConstants.m b/BranchSDK/BranchConstants.m
index f4d12989d..96749379b 100644
--- a/BranchSDK/BranchConstants.m
+++ b/BranchSDK/BranchConstants.m
@@ -161,3 +161,8 @@
 NSString * const BRANCH_REQUEST_KEY_VALUE_POSTBACK_SEQUENCE_INDEX_0 = @"postback-sequence-index-0";
 NSString * const BRANCH_REQUEST_KEY_VALUE_POSTBACK_SEQUENCE_INDEX_1 = @"postback-sequence-index-1";
 NSString * const BRANCH_REQUEST_KEY_VALUE_POSTBACK_SEQUENCE_INDEX_2 = @"postback-sequence-index-2";
+
+NSString * const BRANCH_REQUEST_KEY_DMA_EEA = @"dma_eea";
+NSString * const BRANCH_REQUEST_KEY_DMA_AD_PEROSALIZATION = @"dma_ad_personalization";
+NSString * const BRANCH_REQUEST_KEY_DMA_AD_USER_DATA = @"dma_ad_user_data";
+