diff --git a/Sources/BranchSDK/Branch.m b/Sources/BranchSDK/Branch.m
index a0036f74c..6d552fec7 100644
--- a/Sources/BranchSDK/Branch.m
+++ b/Sources/BranchSDK/Branch.m
@@ -256,6 +256,20 @@ - (id)initWithInterface:(BNCServerInterface *)interface
     if (config.checkPasteboardOnInstall) {
         [self checkPasteboardOnInstall];
     }
+    
+    if (config.cppLevel) {
+        if ([config.cppLevel caseInsensitiveCompare:@"FULL"] == NSOrderedSame) {
+            [[Branch getInstance] setConsumerProtectionAttributionLevel:BranchAttributionLevelFull];
+        } else if ([config.cppLevel caseInsensitiveCompare:@"REDUCED"] == NSOrderedSame) {
+            [[Branch getInstance] setConsumerProtectionAttributionLevel:BranchAttributionLevelReduced];
+        } else if ([config.cppLevel caseInsensitiveCompare:@"MINIMAL"] == NSOrderedSame) {
+            [[Branch getInstance] setConsumerProtectionAttributionLevel:BranchAttributionLevelMinimal];
+        } else if ([config.cppLevel caseInsensitiveCompare:@"NONE"] == NSOrderedSame) {
+            [[Branch getInstance] setConsumerProtectionAttributionLevel:BranchAttributionLevelNone];
+        } else {
+            NSLog(@"Invalid CPP Level set in branch.json: %@", config.cppLevel);
+        }
+    }
 
     return self;
 }
@@ -641,7 +655,7 @@ - (void)initSessionWithLaunchOptions:(NSDictionary *)options automaticallyDispla
 
 #pragma mark - Actual Init Session
 
-- (void)initSessionWithLaunchOptions:(NSDictionary *)options isReferrable:(BOOL)isReferrable explicitlyRequestedReferrable:(BOOL)explicitlyRequestedReferrable automaticallyDisplayController:(BOOL)automaticallyDisplayController registerDeepLinkHandlerUsingBranchUniversalObject:(callbackWithBranchUniversalObject)callback {    
+- (void)initSessionWithLaunchOptions:(NSDictionary *)options isReferrable:(BOOL)isReferrable explicitlyRequestedReferrable:(BOOL)explicitlyRequestedReferrable automaticallyDisplayController:(BOOL)automaticallyDisplayController registerDeepLinkHandlerUsingBranchUniversalObject:(callbackWithBranchUniversalObject)callback {
     [self initSceneSessionWithLaunchOptions:options isReferrable:isReferrable explicitlyRequestedReferrable:explicitlyRequestedReferrable automaticallyDisplayController:automaticallyDisplayController
                     registerDeepLinkHandler:^(BNCInitSessionResponse * _Nullable initResponse, NSError * _Nullable error) {
         if (callback) {
@@ -1116,8 +1130,8 @@ - (NSDictionary *)getFirstReferringParams {
 
     if (self.deepLinkDebugParams) {
         NSMutableDictionary* debugInstallParams =
-			[[BNCEncodingUtils decodeJsonStringToDictionary:self.preferenceHelper.sessionParams]
-				mutableCopy];
+            [[BNCEncodingUtils decodeJsonStringToDictionary:self.preferenceHelper.sessionParams]
+                mutableCopy];
         [debugInstallParams addEntriesFromDictionary:self.deepLinkDebugParams];
         return debugInstallParams;
     }
@@ -2060,7 +2074,7 @@ - (void)initUserSessionAndCallCallback:(BOOL)callCallback sceneIdentifier:(NSStr
 // only called from initUserSessionAndCallCallback!
 - (void)initializeSessionAndCallCallback:(BOOL)callCallback sceneIdentifier:(NSString *)sceneIdentifier urlString:(NSString *)urlString {
 
-	// BranchDelegate willStartSessionWithURL notification
+    // BranchDelegate willStartSessionWithURL notification
     NSURL *URL = (self.preferenceHelper.referringURL.length) ? [NSURL URLWithString:self.preferenceHelper.referringURL] : nil;
     if ([self.delegate respondsToSelector:@selector(branch:willStartSessionWithURL:)]) {
         [self.delegate branch:self willStartSessionWithURL:URL];
@@ -2125,7 +2139,7 @@ - (void)initializeSessionAndCallCallback:(BOOL)callCallback sceneIdentifier:(NSS
 
             [self processNextQueueItem];
         });
-	}
+    }
 }
 
 
diff --git a/Sources/BranchSDK/BranchJsonConfig.m b/Sources/BranchSDK/BranchJsonConfig.m
index a27850daa..649f0e766 100644
--- a/Sources/BranchSDK/BranchJsonConfig.m
+++ b/Sources/BranchSDK/BranchJsonConfig.m
@@ -18,7 +18,7 @@
 NSString * _Nonnull const BranchJsonConfigEnableLogging = @"enableLogging";
 NSString * _Nonnull const BranchJsonConfigCheckPasteboardOnInstall = @"checkPasteboardOnInstall";
 NSString * _Nonnull const BranchJsonConfigAPIUrl = @"apiUrl";
-
+NSString * _Nonnull const BranchJsonConfigCPPLevel = @"consumerProtectionAttributionLevel";
 
 @interface BranchJsonConfig()
 @property (nonatomic, strong) NSDictionary *configuration;
@@ -163,6 +163,11 @@ - (NSString *)apiUrl
     return self[BranchJsonConfigAPIUrl];
 }
 
+- (NSString *)cppLevel
+{
+    return self[BranchJsonConfigCPPLevel];
+}
+
 - (id)objectForKey:(NSString *)key
 {
     return self.configuration[key];
diff --git a/Sources/BranchSDK/Private/BranchJsonConfig.h b/Sources/BranchSDK/Private/BranchJsonConfig.h
index 425d589d0..db15c98a9 100644
--- a/Sources/BranchSDK/Private/BranchJsonConfig.h
+++ b/Sources/BranchSDK/Private/BranchJsonConfig.h
@@ -31,6 +31,7 @@ extern NSString * _Nonnull const BranchJsonConfigAPIUrl;
 @property (nonatomic, readonly, assign) BOOL enableLogging;
 @property (nonatomic, readonly, assign) BOOL checkPasteboardOnInstall;
 @property (nonatomic, readonly, nullable, copy) NSString *apiUrl;
+@property (nonatomic, readonly, nullable, copy) NSString *cppLevel;
 
 - (nullable id)objectForKey:(NSString * _Nonnull)key;
 - (nullable id)objectForKeyedSubscript:(NSString * _Nonnull)key;