diff --git a/RELEASENOTES.md b/RELEASENOTES.md
index 6101ed01f..f503a9f01 100644
--- a/RELEASENOTES.md
+++ b/RELEASENOTES.md
@@ -2,10 +2,10 @@
 
 
 ## Release 08-28-2024
-* Linux image - `mcr.microsoft.com/azuremonitor/containerinsights/ciprod/prometheus-collector/images:<tbd>`
-* Windows image - `mcr.microsoft.com/azuremonitor/containerinsights/ciprod/prometheus-collector/images:<tbd>-win`
-* TA image - `mcr.microsoft.com/azuremonitor/containerinsights/ciprod/prometheus-collector/images:<tbd>-targetallocator`
-* cfg sidecar image - `mcr.microsoft.com/azuremonitor/containerinsights/ciprod/prometheus-collector/images:<tbd>-cfg`
+* Linux image - `mcr.microsoft.com/azuremonitor/containerinsights/ciprod/prometheus-collector/images:6.9.1-main-08-28-2024-f33aacb5`
+* Windows image - `mcr.microsoft.com/azuremonitor/containerinsights/ciprod/prometheus-collector/images:6.9.1-main-08-28-2024-f33aacb5-win`
+* TA image - `mcr.microsoft.com/azuremonitor/containerinsights/ciprod/prometheus-collector/images:6.9.1-main-08-28-2024-f33aacb5-targetallocator`
+* cfg sidecar image - `mcr.microsoft.com/azuremonitor/containerinsights/ciprod/prometheus-collector/images:6.9.1-main-08-28-2024-f33aacb5-cfg`
 * Change log -
 * fix: ama-metrics-operator-targets Config Reader sidecar memory leak fix - https://github.com/Azure/prometheus-collector/pull/962
 * fix: Adding back log mount for tailing logs(telemetry fix) - https://github.com/Azure/prometheus-collector/pull/966
diff --git a/otelcollector/VERSION b/otelcollector/VERSION
index dc3829f5e..cf79bf90e 100644
--- a/otelcollector/VERSION
+++ b/otelcollector/VERSION
@@ -1 +1 @@
-6.9.1
+6.10.0