Metrics for reports

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e need to add this KPI ( key performance indicators) to GetPaid reports.

1. Lifetime Value (LTV): This predicts the net profit attributed to the entire future relationship with a customer. It helps you understand how much each customer is worth to your business over their lifetime.
2. Customer Acquisition Cost (CAC): This measures how much it costs, on average, to acquire a new customer. It's crucial for understanding the efficiency of your marketing efforts and whether you're spending the right amount to attract new customers.
3. Average Order Value (AOV): This metric tells you the average amount of money each customer spends per transaction. Increasing AOV is a key strategy for boosting revenue.
4. Conversion Rate: This is the percentage of website visitors who make a purchase. It's a critical measure of your website's effectiveness at turning visitors into buyers.
5. Cart Abandonment Rate: This measures the percentage of shopping carts that are filled but not completed with a purchase. It's important for understanding where you might be losing sales and how you can improve the checkout process.
6. Retention Rate: This measures the percentage of customers who return to make another purchase. High retention rates are often indicative of customer satisfaction and loyalty.
7. Gross Merchandise Value (GMV): This is the total value of merchandise sold over a period. It gives you an idea of the scale of your sales before considering any costs.
8. Return on Investment (ROI): This calculates the return generated on the money spent on marketing or other expenses. It helps assess the effectiveness of your investment strategies.
9. Churn Rate: This measures the percentage of customers who stop doing business with you over a certain period. It's a key indicator of customer satisfaction and product or service relevance.
10. Net Promoter Score (NPS): This gauges customer satisfaction and loyalty by asking customers how likely they are to recommend your business to others. It's a strong indicator of customer perception.

Understanding and monitoring these metrics can provide valuable insights into how to grow your eCommerce business, optimize operations, and enhance customer satisfaction.