| Metric | Key | DescriptIon |
|---|---|---|
| First Launches | a.InstallEvent | Triggered at the first run after installation or re-installation. |
| Install Date | a.InstallDate | Date of first launch after installation. The format is M/d/yyyy, and an example is 5/3/2017. |
| Metric | Key | Description |
|---|---|---|
| Upgrades | a.UpgradeEvent | Triggered at the first run after upgrade or when the version number changes. |
| Days since last upgrade | a.DaysSinceLastUpgrade | Number of days since the application version number changed. Important: This metric is not automatically stored in an Analytics metric. You must create a processing rule that sets a custom event to capture this metric. |
| Launches since last upgrade | a.LaunchesSinceUpgrade | Number of launches since the application version number changed. Important: This metric is not automatically stored in an Analytics metric. You must create a processing rule that sets a custom event to capture this metric. |
| Metric | Key | Description |
|---|---|---|
| Daily Engaged Users | a.DailyEngUserEvent | Triggered when the application is used on a particular day. Important: This metric is not automatically stored in an Analytics metric. You must create a processing rule that sets a custom event to capture this metric. |
| Monthly Engaged Users | a.MonthlyEngUserEvent | Triggered when the application is used during a particular month. Important: This metric is not automatically stored in an Analytics metric. You must create a processing rule that sets a custom event to capture this metric. |
| Launches | a.LaunchEvent | Triggered on every run, including crashes and installs. Also triggered when the app is resumed from the background after the lifecycle session timeout is exceeded. |
| Previous Session Length | a.PrevSessionLength | Reports the number of seconds that a previous application session lasted based on how long the application was open and in the foreground. |
| Ignored Session Length | a.ignoredSessionLength | If the last session is set to last longer than lifecycle.sessionTimeout, that session length is ignored and recorded here. |
| Launch Number | a.Launches | Number of times the application was launched or brought out of the background. |
| Days since first use | a.DaysSinceFirstUse | Number of days since first run. |
| Days since last use | a.DaysSinceLastUse | Number of days since last use. |
| Hour of Day | a.HourOfDay | Measures the hour the app was launched and uses the 24-hour numerical format. Used for time parting to determine peak usage times. |
| Day of Week | a.DayOfWeek | Measures the day of the week the app was launched. |
| Metric | Key | Description |
|---|---|---|
| Crashes | a.CrashEvent | Triggered when the application crashed before closing. The event is sent when the application is started again after the crash. |
| Metric | Key | Description |
|---|---|---|
| App ID | a.AppID | Stores the application name and version in the following format: AppName BundleVersion (app version code) .
An example of this format is MyAppName 1.1(1). |
| Device Name | a.DeviceName | Stores the device name. |
| Operating System Version | a.OSVersion | Operating system name and version. |
| Carrier Name | a.CarrierName |
Stores the name of the mobile service provider as provided by the device.
Important: This metric is not automatically stored in an Analytics variable. You must create a processing rule to copy this value to an Analytics variable for reporting. |
| Resolution | a.Resolution | Width x Height in pixels. |
| Locale | a.locale | Locale set for this device, for example, en-US. |